This initiative is being driven by demands from its customer base and is not meant to be just another speculative coin. NetCents has significant experience in processing cryptocurrency payments for its clients through its proprietary systems. The problem that it has encountered is that both its merchants and consumers have found the Bitcoin and the Ether too volatile to be used in everyday transactions. Everyone loves the idea of using a Blockchain-based cryptocurrency, but they have been pushing the company to find them a more stable alternative which they can feel comfortable owning and using for everyday use. Their customers are transaction driven, not speculators.